MOVE OF THE SPRUCE GOOSE

Ms. Nuetzel served as marketing manager to the unique acquisition, disassembly, and move of the historic HK-1 Hercules aircraft from Long Beach, CA to its destination in Oregon.  In this front-line, leadership capacity, she supported the successful, national competition to acquire the historic artifact, then was responsible for all marketing and media relations involving the unique and difficult disassembly, preparation, shipping, and overland transportation of this huge aircraft, a multi-million dollar project taking more than one year.  The success of this project resulted in an enormous amount of favorable media exposure around the world and the installation of the precious artifact in a popular new aerospace attraction in Oregon.

NATIONAL STEINBECK CENTER

During the early feasibility analysis and planning for this new cultural institution, Ms. Nuetzel served in a variety of key leadership roles.  She supported the early concept development, identified market positioning, and was an author of the plan for development.  Subsequently, she was contracted to serve on an interim basis as Assistant Director to kick-start the implementation of the project, serving in this capacity to successfully initiate early funding, institutional organization, and design.  This project experience resulted in what is now one of the key cultural and educational attractions in Central California.

AVIATOR ALES & AVIATOR ALES LANDING & CAFE

Ms. Nuetzel was lead consultant on the development of a new business featuring a brand of craft ales employing an aviation theme.  Her services included market analysis and positioning, preparation of a product business plan, budget, and investment analysis, and brand development.  She also provided services to implementing the plan by negotiating a line of products with a contract brewery, devising labels, creating label art, and test marketing.  This project led to a series of associated business proposals, including the development of a plan and design of a model Aviator Alehouse & Cafe to be located in airport and other transportation venues.  This business model is currently in business development.

As marketing consultant to this new startup wine importer and distributor, Ms. Nuetzel prepared the early feasibility analysis to market, assessed trends, defined a viable consumer niche for penetration, and prepared the business plan for investors.  In addition, she developed the concept for branding, and supervised all graphical art production.  She is currently serving as key consultant to this business for product selection, import licensing, marketing, and distribution.  This new business has evolved within its initial startup budget and schedule and is poised, with licensing, to begin import and sales in the near future.